[WHO
WE ARE]
The
Gazelle Group creates, represents and consults across sports, entertainment
and cultural activities. Gazelle has the expertise and is committed
to developing prioritized business plans that achieve its clients’
marketing and financial goals.
Over
the last nine years, Gazelle has formed relationships with corporate
sponsors, television networks and teams that have enabled us to
negotiate multi-million dollar contracts for the benefit of our
clients. With more than 60 years of combined experience in the sports
industry, our staff is responsive to client needs, and we are committed
to success.
Rick
Giles founded the Gazelle Group in 1994 after spending eight years
at Trans World International, the world’s largest independent
source and distributor of televised sports and a division of International
Management Group (IMG), the world’s largest sports management
company. Giles is a graduate of Princeton University and the Stern
School of Business at New York University.
[WHAT WE DO]
Companies,
organizations and individuals achieve maximum results with the integration
of services and resources offered by Gazelle:
•
professional athlete and coach representation
• sponsorship representation and sales
• corporate endorsements
• personal appearances and motivational speaking
• advertising, promotions and publicity
• program production and advertising sales
• conceptualization and development of individual events and
series
• merchandising and licensing
• project and event implementation
• rights acquisition
• hospitality implementation and sales
• creation of Internet presence
• TV rights, packaging, representation and sales
• signage and electronic imaging
• budgeting
Gazelles operating philosophy is based upon the belief that,
in the rapidly changing sports marketplace, corporations and sports
organizations require a customized approach and strategy to develop
and implement effective programs. This market-oriented approach
enables a client to reach its business objectives through a cost-efficient
program designed specifically for that client. The clients
individual needs are always the priority at Gazelle.
[HOW WE DO IT]
We
apply our vast array of marketing expertise to every project, creating
lasting partnerships, developing relationships and delivering maximum
satisfaction.
Our clients benefit from a comprehensive strategy that involves:
• a dedicated sales force and negotiating team to develop
and maximize revenues
• an experienced operations staff to implement sponsorship
and endorsement programs
• an industry knowledge and presence to compete aggressively
• a creative approach to conceptualize new ideas
From
the initial concept to the final product, Gazelle will plan and
execute your program to ensure success.
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