(Princeton, NJ) - The 2008 O'Reilly Auto Parts CBE Classic begins tomorrow with a Regional Round game between the Florida Gators and the Toledo Rockets. Game time is 6:00 PM ET and will be televised on ESPNU.

Regional Round games will be played at four sites from November 14-20 and will culminate with the Championship Rounds November 24 & 25 at Sprint Center in Kansas City, Mo.

The O'Reilly Auto Parts CBE Classic is being played under a different format this year.

- The four regional hosts will advance to the Championship Rounds in Kansas City, regardless of the regional results.

- Other participating teams will advance to play a series of games at one of two other subregional sites.

A total of 10 games will be televised on the ESPN family of networks. ESPN2 will televise both Championship Round doubleheaders on November 24th and the Championship Game on November 25th. The consolation game on November 25th will be aired on ESPNU. ESPNU will also televise two games each from the Lawrence and Gainesville Regional Rounds. The Syracuse Regional will have one game on ESPN and one game on ESPNU. Outlined below are the dates, locations and match-ups for the tournament.

Click HERE for a complete tournament bracket (All Times listed are ET)...

In the 2007 championship game, UCLA beat Michigan State, 68-63, as tournament MVP and First Team All-American Kevin Love led the Bruins with 21 points and 11 rebounds.

The event is named after the College Basketball Experience, a highly interactive college hoops fan facility that opened October 17, 2007 and features the National Collegiate Basketball Hall of Fame. The College Basketball Experience is the nation's only facility that celebrates, in its entirety, the sport of men's collegiate basketball. In its first year of operation, the College Basketball Experience played host to over 100,000 visitors. The tournament was initially established in 2001 as the Guardians Classic, in partnership with the National Association of Basketball Coaches (NABC). In addition to the tournament, the NABC will induct seven former coaches, players and contributors into the national Collegiate Basketball Hall of Fame, located inside Sprint Center. Ceremonies will be held on November 23rd.

O'Reilly Automotive, Inc. (NASDAQ: ORLY), title sponsor of the event, is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the Company operated 3,267 stores in 38 states, including Alaska and Hawaii, as of July 31, 2008. Additional information about the Company, customer services and on-line shopping for parts, tools, supplies, equipment and accessories can be found at the Company's website at www.oreillyauto.com.

The O'Reilly Auto Parts CBE Classic is produced by The Gazelle Group in Princeton, N.J.  The Gazelle Group is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting.  Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic and the College Basketball Invitational (CBI).  For more information on The Gazelle Group, please visit gazellegroup.com. 

For more information on the O'Reilly Auto Parts CBE Classic, visit CBEClassic.com.

The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609.921.1300 | gazellegroup.com